Reason Codes/Visa 10.4
VisaFraud

Visa Reason Code 10.4

Fraud — Card-Absent Environment

What the cardholder claims

"I didn't authorize this transaction or my card was stolen."

Win rate

55-65%

With proper evidence

Response deadline

30 days

From dispute filing

Required evidence (in priority order)

  1. 1customer_purchase_ip
  2. 2customer_email_address
  3. 3shipping_address
  4. 4shipping_documentation
  5. 5prior_purchase_history

Response strategy

Prove the cardholder authorized the transaction. IP geolocation matching billing address is the strongest signal. Match email and shipping to billing address. Prior successful purchases help.

Stripe category

fraudulent

Stripe maps this network-level code to this simplified category.

Responding to this chargeback?

Rebutto packages these exact evidence fields into the format Stripe requires. First dispute free on the Shopify App, or $9.99 on the web tool.