VisaFraud
Visa Reason Code 10.4
Fraud — Card-Absent Environment
What the cardholder claims
"I didn't authorize this transaction or my card was stolen."
Win rate
55-65%
With proper evidence
Response deadline
30 days
From dispute filing
Required evidence (in priority order)
- 1
customer_purchase_ip - 2
customer_email_address - 3
shipping_address - 4
shipping_documentation - 5
prior_purchase_history
Response strategy
Prove the cardholder authorized the transaction. IP geolocation matching billing address is the strongest signal. Match email and shipping to billing address. Prior successful purchases help.
Stripe category
fraudulentStripe maps this network-level code to this simplified category.
Responding to this chargeback?
Rebutto packages these exact evidence fields into the format Stripe requires. First dispute free on the Shopify App, or $9.99 on the web tool.