VisaConsumer Dispute
Visa Reason Code 13.4
Counterfeit Merchandise
What the cardholder claims
"The item is counterfeit."
Win rate
25-40%
With proper evidence
Response deadline
120 days
From dispute filing
Required evidence (in priority order)
- 1
product_description - 2
authenticity_proof - 3
customer_communication
Response strategy
Provide proof of authenticity from authorized supplier. Invoices, brand authorization letters, and certification help most.
Stripe category
product_unacceptableStripe maps this network-level code to this simplified category.
Responding to this chargeback?
Rebutto packages these exact evidence fields into the format Stripe requires. First dispute free on the Shopify App, or $9.99 on the web tool.